With the improvement of the quality of life, people are paying more and more attention to their overall image. Especially for most women, makeup has become an indispensable procedure for going out. On this basis, the cosmetics industry has also gained rapid development. Development and fierce competition in the industry, many people not only pay attention to the quality of cosmetics, but also the aesthetics of packaging design when buying makeup products. What should I pay attention to when designing cosmetics packaging?
1. Avoid being too fancy
Not only in the cosmetics industry, many products are now in the packaging design in order to pursue a good-looking appearance, some are to highlight the novelty and uniqueness of cosmetics, and the packaging design of cosmetics is ingenious and unique. In fact, sometimes this is not only the case. It will achieve the desired ideal effect, but will make consumers feel unreliable when choosing, and play the opposite role. Therefore, in the process of making cosmetics packaging design, do not blindly pursue the appearance of innovation.
Second, it must be in line with the consumer audience
Each makeup brand is based on the effect of its own products, the age of the consumer audience is different, and the aesthetic concept is also different. When making packaging design, it is necessary to make corresponding designs according to the preferences of different age groups, so that the design can be obtained. Consumers’ praise, in addition to the age of the consumer audience, will also have different consumer concepts. If it is for ordinary consumers and the packaging is exquisite, it will increase the cost to a certain extent, and the sales price will also increase. , This is an excessive packaging for ordinary consumers. On the contrary, if it is for high consumers, the simple packaging design will not attract their attention.
Three, different textures, choose different packaging materials
When designing, choose different packaging materials according to the different textures of the cosmetics. According to the different textures of the cosmetics, they are generally divided into: powder, liquid, paste, etc., and choose according to different textures when designing Appropriate packaging materials to facilitate the storage and transportation of cosmetics. When designing cosmetics packaging, we should not over-pack and ignore the essence of the product.
Fourth, product information must be complete
The product information on the packaging must also be complete, for example, the product's efficacy, ingredients, production date, storage conditions, etc., to comply with the relevant regulations for cosmetics.
In short, cosmetic packaging design not only represents the product itself, but also represents the corporate image of the cosmetic brand. Therefore, when doing packaging design, it is necessary to make a good packaging design from the psychological point of view of consumers and combine the characteristics of their own products.
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